Terry Goodkind has, for reasons unknown but open to speculation, chosen to self-publish his latest Sword of Truth-related novel, The First Confessor: The Legend of Magda Searus (not the sequel to The Omen Machine, which will apparently follow next year from Tor, but a new prequel to the series).
This new book was released as an ebook exclusive several days ago. As an ebook-exclusive, it is little surprise that the book was heavily pirated on release, even after Goodkind posted a message to his website explaining how the economics of ebook publishing worked and politely requested that people refrain from doing so. So, on his Facebook page, Goodkind named and shamed one of the alleged pirates, posting their personal information and several websites where he was active. The alleged pirate apparently withdrew several of his pages and 'attempted' to offer an apology, according to a Goodkind fan monitoring the situation (posting on Westeros.org in this thread). Apparently, this was after several private overtures to the individual were ignored.
An surprising situation. Sharing someone's personal information on the Internet without their permission, even in this situation, is highly dubious (although Goodkind allegedly took legal advice before proceeding with this move). The individual appears to have admitted culpability, which helps, but it is still a bold step to take. At the same time, 'naming and shaming' can be an effective tactic in discouraging piracy. It could also backfire and result in even more piracy and negative publicity for the author. Seeing how this unfolds over the next few weeks should be very interesting.
EDIT: Apparently the original offendor did not and has not offered any kind of apology or restitution to Terry Goodkind or his representatives.