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Monday, 31 August 2026
House of the Dragon: Season 3
Tuesday, 25 August 2026
GAME OF THRONES: WAR FOR WESTEROS gets a new trailer
Tuesday, 11 August 2026
Game of Thrones: The Mad King
Monday, 3 August 2026
A GAME OF THRONES at 30
In May 1996, eager fantasy fans in the UK hit their local bookstore to pick up the seventh and latest Wheel of Time novel in hardcover. Robert Jordan's giga-series ruled the roost in fantasy sales, only beaten in the UK by homegrown legend Terry Pratchett and his Discworld saga (which had two entries in 1996, Pratchett not being one to hang around). But fans picking up the brick-thick tome could also pick up something else: a preview booklet for a new novel arriving later that year. The preview booklet even had a Robert Jordan back cover quote: "A Game of Thrones grabs hold and won't let go!" proclaimed Jordan. "It's brilliant!" he added, possibly redundantly.
Arriving in the first week of August 1996 (release dates being a window rather than a specific date at that point, especially for the first book in a new series by an author who was not a household name), A Game of Thrones was George R.R. Martin's first solo novel for thirteen years. That novel, the supernatural rock and roll story The Armageddon Rag, had sold poorly and had dented Martin's publishing reputation to the point that he couldn't sell his his next planned books and instead took up a career in Hollywood, working on The Twilight Zone and Beauty and the Beast. He did repair his reputation in publishing circles with his short story collection/fixup novel Tuf Voyaging (1986) and then as the editor-in-chief of the Wild Cards shared world anthology series, which started in 1987, but there was a perception that a promising genre novelist had been lost to the silver screen.
They may have been right, for a while, but Martin had grown frustrated with everything he wrote being "too long and too expensive" for the screen and started planning a return to fiction, where length and budget were not (or at least less) of a concern. With Beauty and the Beast finishing in 1990, Martin started work on Avalon, a new novel in the Thousand Worlds science fiction setting of his early work. By summer 1991, work on that novel was coming along well when he was almost forcibly struck by the vision of a young boy watching a man being beheaded in the snow. Martin didn't know what that meant, whether it was a short story or a novella or more, but started writing. More chapters came, and he left Avalon cooling off in a corner of his hard drive (where it presumably remains, the victim of maybe the biggest writing tangent in human history).
Martin's early career can be defined by promising series he started writing only to dry up after a promising first instalment, and he generally needed to get a story down whilst it was white-hot in his mind before it could cool off. As a result, A Song of Ice and Fire was almost strangled at birth when Hollywood called Martin up and offered him the thing he'd been dreaming about for ten years: his own TV show. Martin agreed with alacrity and began working on Doorways, a TV series about a character who can slip between parallel universes. Sets were built, casting was undertaken in Europe and a pilot episode filmed, featuring among its supporting players an unknown actress called Carrie-Ann Moss. By late 1992 or early 1993 ABC had passed on the project and Martin returned to working on what he was now calling A Game of Thrones. Rather than losing the thread of the novel whilst working on the TV pilot, Martin had used the time to solidify some of his ideas.
Martin had by now drawn a map of the vast continent called Westeros where the bulk of the action would take place. Additional action was happening to one character on an even bigger continent to the east, but Martin decided not to map or name that landmass to preserve a sense of mystery. He had also made a key decision on the tone of the story. His initial chapters had not featured any magic at all, and he had toyed with the idea of having no fantastical or supernatural elements of any kind, just a "fake history" in a different world. Martin's friend Phyllis Eisenstein, knowing of Martin's lifelong love of writers like Robert E. Howard, Jack Vance, Michael Moorcock and Tolkien, thought this was limiting and suggested that he "put the dragons in." He took this advice to heart and, not one to do things by thirds, he put three dragons and a multitude of zombies and ice creatures in for good measure. A new prologue incorporating some of these elements followed.
In October 1993, Martin sent the novel's opening thirteen chapters (totalling around 170 pages) out to publishers, alongside a rough outline of what he now considered to be a trilogy called A Song of Ice and Fire. Martin was not a fan of outlines, feeling they inhibited the improvisational urge that gave rise to the best fiction (in this he was similar to Robert Jordan, Terry Pratchett, Stephen King and J.R.R. Tolkien, so was in reasonable company), so cheerfully admitted that the outline would probably bear no resemblance to the actual series as it unfolded, as would very much prove to be the case.
The outline did its job, with publishers in both the USA and UK eager to snap up the series. Epic fantasy was huge business at the time but an epic fantasy from a credible, multi-award-winning genre figure was much rarer. More to the point, the editors who read the early chapters saw immense commercial potential mixed with excellent dialogue, potentially a critical and sales success. If anything, the UK was even more thrilled than the US publishing houses, with Legend Books and HarperCollins getting into a brutal bidding war that ended with Legend's John Jarrold admitting defeat to HarperCollins's Malcolm Edwards after the tactical deployment of a cheque for £450,000 (about £978,000 in today's money) in February 1994.
Martin discovered he may have bitten off more than he'd initially planned to chew (potentially not for the first time). His original estimate of three 700 manuscript page books started to look naive when he soared past 1,000 manuscript pages for the first book and kept going...and going. He took a hard look at the pages he had and chainsawed the book at a dramatically appropriate moment, calling this first coherent chunk A Game of Thrones and sending it off to his publishers, along with his apologetic note that A Song of Ice and Fire would now be four volumes in length.
Someone who was very happy was Robert Jordan, who sent George's editor a letter celebrating the fact that A Song of Ice and Fire would now take as long as it would take, across as many novels as it would take, rather than being artificially restricted to just three books. Jordan's unrepentant enjoyment of A Song of Ice and Fire may be explained by the fact that his original outline for The Wheel of Time was far more heavy metal, balls-out crazy than what the series ended up being, with half-demons invading our world through portals and the main character having sex with almost every female character of note in his quest to save the world, presumably by exercising his prostate. Jordan's editor (also his wife) and publisher asked him to tone it down a bit and write something with a bit wider of an age range, which ended up being commercially the better decision, but Jordan may have felt a little disappointed at not having unleashed his inner keg rager of a writer, whilst George had.
Finally complete (sort of), A Game of Thrones hit shelves in the first week of August 1996, preceded by the aforementioned sampler in May in the UK and, in the USA, by Blood of the Dragon, a novella consisting of all the Daenerys Targaryen chapters arranged into a single story. This novella was published in Asimov's, one of the leading SF magazines of the day, to try to tempt Martin's already-existing SF fanbase into trying his fantasy novel.
These intriguing tactics proved...not really successful. A Game of Thrones launched to a muted reception. Sales were okay, but not stunning. Reviews were decidedly all over the place. As well as Robert Jordan, authors Raymond E. Feist, Katherine Kerr and Anne McCaffrey gave the book glowing reviews and cover quotes, but critical reviews were somewhat less unanimous. SFX Magazine, Britain's biggest-selling SF magazine, was cool at best. The reaction was, after five years of build-up, underwhelming. However, Martin did get some consolation when Blood of the Dragon won the Hugo Award for Best Novella in 1997, the only literary Hugo the series has won to date (A Storm of Swords made a strong swing for the Best Novel prize in 2001, but was defeated by Harry Potter and the Goblet of Fire).
But, things slowly got better. The Wheel of Time fanbase, responding to Jordan's exultations about the novel and, with that series entering its longest hiatus (though, at two-and-a-half years until the next novel, perhaps not that bad in retrospect) many decided to check out A Game of Thrones. Arguably the earliest stirrings of the online Song of Ice and Fire discourse came about on Wheel of Time fansites. Some eager fans quickly created their own websites, with early discussion on the Dragonstone site before moving to Westeros.org.
A Game of Thrones came out in paperback and saw a jump in sales, with additional cover quotes joining the party. Thanks to the novel being split off from the larger manuscript, Martin already had a significant head start on the second book, which he now called A Clash of Kings. Martin's original plan had been to release a book a year in the series, but when he turned in A Clash of Kings in early 1998, he was deeply apologetic and some very early grumblings online can be discerned about the lateness of the book (proving that historical irony is definitely a thing). More traditionally, the same thing that had happened to Thrones had happened to this book. Once again, the book had gotten too big to be published in one volume and Martin's trusty literary chainsaw had been deployed, with a third volume called A Storm of Swords introduced to the mix.
At this point Martin decided to at least have a go at writing a new outline, one that has never been made public, and from this he deduced that the series would now consist of six books: A Game of Thrones, A Clash of Kings, A Storm of Swords, A Dance with Dragons, The Winds of Winter and A Time for Wolves (a title he was never happy with, many years later replacing it with A Dream of Spring). He also mounted his first reconnaissance expedition into the lands of Westeros outside of the main series. His colleague Robert Silverberg had called to ask for a short story in the same world for an anthology he was editing called Legends. Martin eagerly agreed, and his story The Hedge Knight, about a young knight and his unusual squire adventuring in the Seven Kingdoms some ninety years before the events of A Game of Thrones, duly appeared in the book alongside new stories in their signature universes from the likes of Pratchett, King, Feist...and inevitably Robert Jordan. It was arguably Jordan's short story New Spring that drove sales of the anthology more than anything else, which led to people reading The Hedge Knight, which led to people buying A Game of Thrones and its newly-minted sequel.
The rest is history, both past and present. The series did expand, though thankfully only from six to seven planned novels (touching wood). A tiny TV operation called HBO picked up the screen rights to the books and turned them into the biggest drama show of the entire decade in the 2010s, driving sales of the books to over 100 million (HarperCollins, you'll be happy or, more likely, totally indifferent to know, turned a profit on that advance). The novels would get turned into video games, board games, tabletop roleplaying games, action figures, miniatures, calendars and, most vitally cookery books. An entire ecosystem of websites and YouTube channels dissecting every scrap of the lore and background material would spring up. The TV show would spawn two spin-off shows, both successful, not to mention a stage play and even a book of witticisms (okay, maybe that one was pushing it a bit). The only thing missing is a Game of Thrones-branded flamethrower shaped like a dragon.
The books would get everything but, so far, an ending. Yes, and I know the novelty of this information this will shock readers to the very core of their being, A Song of Ice and Fire is, thirty years on from the release of A Game of Thrones (and fifteen from A Dance with Dragons), incomplete, with five of the planned seven books out and the sixth reportedly sitting on over 1,200 manuscript pages as of last reporting. We'll have to wait and see if the series will be finished. It will have etched its mark into the fabric of fantasy history even if it isn't, but everyone, and George R.R. Martin most of all, will be much happier if the words the series ends on are "THE END" and not "TO BE CONTINUED."
But it's hard to overstate the positive impact that A Game of Thrones had on the history of fantasy fiction, an impact maybe exceeded only by The Lord of the Rings, Robert E. Howard's Conan the Barbarian stories, the Harry Potter phenomenon, and Dave Arneson and Gary Gygax's invention of Dungeons & Dragons in the 1970s, and rivalled only by Terry Pratchett's series about a flat planet and Robert Jordan's series about a battle of the sexes played out as a magical metaphor. Authors like Joe Abercrombie, Scott Lynch and Mark Lawrence would gain traction from playing in a similar sandbox to Martin. Martin would champion younger authors like Daniel Abraham, who (as half of author-unit James S.A. Corey, alongside Martin's former assistant Ty Franck) would go on to write their own successful multi-volume series that would become a popular TV show (The Expanse, in that case). Fantasy would gain a more traction as a serious genre for adults after A Game of Thrones was published.
Wednesday, 18 February 2026
Royal Shakespeare Company confirms launch of GAME OF THRONES: THE MAD KING for Summer 2026
The Royal Shakespeare Company has confirmed it will debut its production Game of Thrones: The Mad King, based on George R.R. Martin's Song of Ice and Fire novels and HBO's Game of Thrones TV series, in June 2026. Tickets will go on sale on 14 April this year.
The Mad King is an immediate prequel to both the novels and TV show. Set fifteen years before the events of the books, the play is set during the great tourney at Harrenhal, where a young Robert Baratheon, his best friend Eddard Stark and Eddard's older brother Brandon and younger sister Lyanna rub shoulders with the likes of Jaime Lannister, Ser Arthur Dayne, Prince Rhaegar Targaryen...and King Aerys II Targaryen, the Mad King, whose increasingly erratic rule threatens the peace of the realm.
The full press release follows:
The Royal Shakespeare Company (RSC) today announces the world premiere of Game of Thrones: The Mad King, a new play based on the novels by George R. R. Martin, adapted by Duncan Macmillan and directed by Dominic Cooke.
Game of Thrones: The Mad King will have its world premiere at the Royal Shakespeare Theatre in Stratford-upon-Avon in Summer 2026. Priority booking will go on sale from 14 April 2026 with public booking to be announced in April 2026. For early access, visit rsc.org.uk/join to become an RSC member. More information will be announced later in the year. Full details of the upcoming RSC season will be announced on Thursday 26 February 2026.
Enter the world before.
A long winter thaws in Harrenhal, and spring is promised. At a lavish banquet on the eve of a jousting tournament, lovers meet and revellers speculate about who will contend. But in the shadows, amid growing unease at the blood-thirsty actions of the realm’s merciless Mad King, dissenters from his inner circle anxiously advance a treasonous plot. Far away, the drums of battle sound.
Family bonds, ancient prophecies, and the sacred line of succession will be tested in a dangerous campaign for power. Who will survive? Who will rise?
Wars aren’t won by those with most cause, but whose story’s best told.
Game of Thrones: The Mad King is a sweeping new stage epic from the world of George R. R. Martin, written by Duncan Macmillan and directed by Dominic Cooke. Spanning the final years before the events of the novels, this powerful drama reveals a legendary chapter of Westerosi history.
Come face to face with familiar characters from the houses Targaryen, Stark, Lannister, Baratheon and Martell and witness the events that set the stage for the world’s most critically acclaimed series.
Executive Producer and creator George R. R. Martin said: “When I first wrote Game of Thrones, I never imagined that it would be anything other than a book. It was a place for my imagination to exist without limits. To my great surprise, it was adapted for a series and viewers have been able to enter the world of my imagination through the medium of television. For my work to now be adapted for the stage is something I did not expect but welcome with great enthusiasm and excitement. Theatre offers something unique. A place for mine and the audience’s imagination to meet and hopefully create something magical.
“For me, the RSC was the obvious choice when thinking about putting a Game of Thrones story on the stage. Shakespeare is the greatest name in English literature, and his plays have been a constant source of inspiration to me and my writing. Not only that, he faced similar challenges in how to put a battle on stage, so we are in good company. It will be thrilling to watch the events of this new play unfold in a live environment. Duncan’s masterful script honours the world completely, and I am so excited for both fans of the series, and perhaps people who have never picked up one of my books, to experience this new story in a theatre.”
Adaptor Duncan Macmillan and director Dominic Cooke said: “The play is a prequel, taking place over a decade before the events of Game of Thrones. A long winter has started to thaw and, for the first time in years, all the great houses come together for a tournament - destined to be the greatest of the age. It feels like a new dawn, full of hope and opportunity. But tournaments always have a darker purpose.
“George’s storytelling is Shakespearean in its scale and its themes - dynastic struggle, ambition, rebellion, madness, prophecy, ill-fated love. From the beginning, Shakespeare’s histories and tragedies have been our primary reference for the ambition of this production, so the RSC feels like a natural home.
“It will be thrilling for us to share this new play with audiences, both those that know and love George’s books and HBO’s series, but also audiences who know nothing and want to come and experience something both beautifully intimate and truly epic.”
RSC Co-Artistic directors Daniel Evans and Tamara Harvey said: “When we first read Duncan’s script, it was immediately apparent how this epic cycle of warring families sits in a continuum with Shakespeare’s history cycles. So it feels like an exciting and apposite marriage between the RSC and Game of Thrones universe.
“Stories of power, ambition and the complexities of succession are evergreen - and this adaptation explores the true nature of authority through the lens of young people grappling with inherited identities. The story will have all the epic qualities audiences would expect from Game of Thrones, but ultimately, it has a very human heart.”
Wednesday, 4 February 2026
Sales of A SONG OF ICE AND FIRE surpass 100 million
It's been a long time coming, but sales of George R.R. Martin's A Song of Ice and Fire sequence, perhaps better known by the name of its TV adaptation, HBO's Game of Thrones, have finally and officially passed the 100 million mark.
The news was buried in The Hollywood Reporter's recent article on Martin, although the main focus was elsewhere (yes, The Winds of Winter still isn't out yet, and yes, the fall-out from Martin's public dissatisfaction with House of the Dragon continues to reverberate).
The series started off a little sluggishly, with A Game of Thrones only doing okay on its first publication in August 1996 (the series turns thirty this year) and it taking until the paperback was released before sales picked up, something Martin attributed to the cover quote from fellow fantasy author Robert Jordan, of Wheel of Time fame. Sales and critical acclaim grew with the release of A Clash of Kings in 1998 and A Storm of Swords in 2000. By the time of the release of A Feast for Crows in 2005, sales of the series had approached or exceeded five million. At least twelve million copies had been sold by the time A Dance with Dragons was published and the Game of Thrones TV series launched, both in 2011.
The immense success of Game of Thrones propelled sales of the novels to insane heights. The books reportedly sold a further nine million copies in the first year of the TV show alone (from 2011 to 2012). Sales hit 70 million in 2016 and are believed to have reached 90 million around the time of the pandemic, coinciding with the - contentious in some parts - conclusion of the TV series. With the franchise off the air and no new novel in the mainline series appearing, sales appear to have slowed, although spin-off books The World of Ice and Fire (2014), A Knight of the Seven Kingdoms (2015, collecting three earlier-published novellas) and Fire & Blood (2018) all sold extremely well.
Sales of the series appeared to uptick again after House of the Dragon launched to initial success in 2022, and no doubt there has been another sales boost from the successful launch of A Knight of the Seven Kingdoms a few weeks ago.
Crossing the 100 million mark puts Martin in rarefied company. In the secondary world/epic fantasy field, he is just behind Sir Terry Pratchett and Robert Jordan, who have both also crossed the 100 million mark in the last few years, though of course J.R.R. Tolkien continues to rule the roost with at least 300 million sales of his various Middle-earth books (and this figure is highly conservative). Stephen King has over 400 million sales, but only around a tenth of those comes from his epic fantasy or at least epic fantasy-adjacent work, the Dark Tower series and Eyes of the Dragon, meaning that Martin may comfortably be the biggest-selling living epic fantasy author (unless you count Harry Potter as epic fantasy, which most don't seem to).
How long he holds onto that crown will be interesting to see. Brandon Sanderson recently passed 50 million books sold, but Sarah J. Maas recently hit 75 million copies sold and is selling books at a staggering rate.
It should also be noted that book sales are famously sluggish in their reporting, with the reporting sometimes trailing the real figures by many years. Martin's actual sales could be a fair bit higher than this number.
If the books continue to generate hit TV shows, we'll likely see a steady increase in sales. Obviously one thing would blast sales through the stratosphere again, but when those winds will blow remains to be seen.









