New Yorkers get to experience the tastes of the Seven Kingdoms
Top American chef Tom Colicchio has created a number of dishes inspired by the HBO series Game of Thrones. Starting next week, HBO food trucks will be handing out these dishes at various locations in New York City to passers-by.
As a way of marketing a show, this is definitely one of the more interesting techniques I've heard of. HBO have also published the recipe for the lemon cakes (PDF) mentioned in the clip.